Ken Fredeen (BA/PhD)
Dr.
Fredeen is an expert in developing and executing market-focused, customer-centered
product and marketing strategies. He brings 15 years of experience
in managing product development activities in a cross-functional team environment.
With first-hand experience initiating a startup company and experience
leading e-commerce and new-media-based marketing initiatives, Dr. Fredeen
is at the forefront of new economy marketing. He has a proven record
of accomplishment bringing winning products to market, improving market
share, reinvigorating flat performers, reducing costs and improving profitability.
With a solid and broad-based technical background, extensive domestic and
international business development experience and the ability to think
outside the box and around the corner, Dr. Fredeen brings a new dimension
to the development team.